Key terms megalist!

So, we're no longer going to do the exam which uses a film clip, as it is too difficult. Instead we're going to do the exam where you have to analyse an extract from a lifestyle magazine. Because of this, I have created a brand new version of the key terms megalist.

MEDIA STUDIES KEY TERMS MEGALIST!!!

Anchorage text	This is the piece of text which explains who the person on the cover is.
Aspirational	We can use this word to refer to the overall tone of a magazine if it makes you aspire (want) to improve your life.
Composition	This is basically another word for layout, but it refers specifically to camera shots.
Coverline	This refers to all the bits of text on a magazine cover which aren’t part of the anchorage text, masthead or skyline.
Direct address	If the model on the cover of the magazine is looking directly at you, this is direct address. If a coverline says something like ‘101 ways to spice up your sex life’, this is also direct address because it is as if the magazine is talking directly to you.
Generic convention	This is something we expect to see in a particular genre of magazine, for example, we expect to see advice on how to improve your life in a lifestyle magazine.
Masthead	The title of the magazine, as it is presented on the cover. Can usually be found at the top of the page.
Register	This refers to the text. The register can either be formal or informal/chatty.
Saturation	If a colour is very bright, we can say that it is highly saturated.
Serif	These are the little extra bits you see on letters in fonts such as Times New Roman. Serif makes text look classy and sophisticated, whereas text without serif could be described as sleek and modern.
Skyline	This is the line of text you sometimes find above the masthead on a magazine cover.
Stereotype	An attractive female being presented as a sex object, or a Chinese man being shown in a Karate outfit are both stereotypes.
Tagline	This is a sentence that sums up the ethos of the magazine, for example, the tagline for GQ magazine is ‘Look sharp, live smart’. Not all magazines have taglines.
Typography	This refers to what the text looks like in terms of the font and whether or not it has serif. It does not refer to the size of the text or where it is on the page; these are covered by layout.